2020 Democratic Party Election Ads

I collaborated with the Democratic Party to design a collection of print and digital advertisements across various states during the 2020 election cycle. The creative featured custom illustrations, typographic treatments, and graphic elements to encourage voting in person and by mail, using a ballot and mailbox to clearly differentiate the two methods.

We strategically used a red background—traditionally associated with the Republican Party—to grab attention and stand out, creating a visual twist that engaged viewers. This unexpected choice helped the ads cut through the noise, while the key messaging and graphic elements remained rooted in the Democratic colors of blue and cream to reinforce the intended call to action.