Music Will

I led the concept and art direction for this project, developing the "Waves" concept inspired by the natural, fluid shapes found in sound waves. This forms the core of a visual identity capturing the essence of Music Will’s mission.

Flowing, continuous lines create the iconic "MW" wordmark, visually symbolizing the vibrant connections Music Will fosters among diverse communities and each unique waveform represents various genres, instruments, and musical expressions, highlighting the rich diversity of music introduced by Music Will into classrooms.

A bold, colorful palette further enhances this dynamic identity, creating an engaging, welcoming, and inspiring brand experience for students and educators alike.